Posts Tagged ‘preferences’

Monday, June 13th, 2011

6 Tactics to Determine B2B Email Frequency

For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while adhering to internal schedules and approval processes can create situations where marketers may not always be able to establish best practices for their B2B [...]

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Monday, January 11th, 2010

The Email Preference Center Demystified

An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists. Marketers like segmenting databases and hate losing subscribers, while customers like [...]

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