Posts Tagged ‘relevancy’

Tuesday, July 12th, 2011

10 Tips To Prevent Your Email From Being Marked As Spam

Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns. 1. Manage new subscriber expectations with post-enrollment communications When a new subscriber [...]

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Wednesday, July 9th, 2008

The Increasing Importance of the Preview Pane

With the increasing number of email clients using a preview pane display, the content in the top left portion of your email message is much more critical to marketing success than it had been previously. The results of a campaign can be tied directly to what is showing in the preview pane. In many tests, [...]

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