Posts Tagged ‘search’

Friday, January 22nd, 2010

The Long Tail of Email

Email has a long, complex life cycle. Email (and email marketing) has a long tail, many heads, and lots of legs. No, it’s not a horror movie monster, but email is a powerful marketing force.

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Thursday, March 20th, 2008

Partnering Email and Search Marketing

Any business using both search and email marketing should be synchronizing efforts to maximize the value of their campaigns. Web users who search are typically looking for information, so leverage the opportunity provided by search click-throughs to get new visitors to opt-in to your email lists. Step 1: Craft your search creative to let users [...]

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