Posts Tagged ‘segmentation’

Tuesday, July 12th, 2011

10 Tips To Prevent Your Email From Being Marked As Spam

Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns. 1. Manage new subscriber expectations with post-enrollment communications When a new subscriber [...]

Read article...

Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

Read article...

Tuesday, March 22nd, 2011

Email Basics 202: The Top 15 Email Marketing Mistakes

Recently we featured a post on Email Marketing 101.  Now we’re continuing the syllabus with a review of email mistakes. Hopefully, knowing mistakes that others make can help you avoid making them yourself. To err is human. Not to err is also good. Mistake #1. Sloppy Work We’ve seen emails with broken images, or all [...]

Read article...

Thursday, January 6th, 2011

Holiday Emails in Hindsight

Now that Christmas trees are trimmed and Santa is sober, we have the benefit of looking back to consider what went right and what went wrong with last year’s holiday emails. To be sure, it was a busy season for retailers, email marketers, just about everyone, and there are loads of lessons to be learned. [...]

Read article...

Tuesday, November 30th, 2010

9 Guidelines for Successful B2B Email Marketing

How often do you review your B2B email campaigns? A lot of B2B email marketers get into a rhythm with their campaign process. They create content, mail it and move onto the next campaign. But every so often B2B email marketers should take a step back, review their campaigns and see where they can breathe [...]

Read article...


Email Transmit Info Center – Email Marketing Blog is proudly powered by WordPress | Entries (RSS) and Comments (RSS).