Posts Tagged ‘socialmedia’

Thursday, August 11th, 2011

Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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Tuesday, April 12th, 2011

4 Tactics to Increase Email Effectiveness

Email means many different things to marketers. Some marketers see it as a branding opportunity, others view it as a cost-efficient marketing channel and others view it as a form of retention. It’s one of the few channels where your contacts have provided permission for you to contact them directly.

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Thursday, March 25th, 2010

Rethinking B2B Email

With the rise in social media, B2B marketers need to rethink how they use email marketing. Email marketing has largely been either a passive experience, like sending newsletters, or one of driving conversions. But rarely has its goal been driving conversation. To be effective, email will need to evolve. It must engage readers and encourage [...]

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Friday, January 22nd, 2010

The Long Tail of Email

Email has a long, complex life cycle. Email (and email marketing) has a long tail, many heads, and lots of legs. No, it’s not a horror movie monster, but email is a powerful marketing force.

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Thursday, December 10th, 2009

Email and Social Media Marketing in 2010

89% of businesses plan to increase or maintain marketing budgets in 2010, with the biggest areas of growth being email and social media. While email and social media are being targeted for growth, the marketing mix is changing rapidly with more budget being allocated towards online marketing.

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