Posts Tagged ‘strategy’

Thursday, May 5th, 2011

5 Common Mistakes in Email Marketing Strategy

Email marketing can reward marketers with amazing results when a campaign is planned and executed with business goals in mind. However, many marketers lose sight of the big picture when developing and evaluating their campaigns. From a strategic standpoint, there’s several mistakes we see email marketers make on a regular basis. Here’s a list of [...]

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Wednesday, February 9th, 2011

Strategy and Consumer Lessons from the Email Evolution Conference 2011 (EEC Takeaway #2)

Here are some of the strategy and customer trends, stats and industry tidbits we learned at this year’s Email Evolution Conference in Miami, January 31 – February 2, 2011. (Twitter hashtag #eec11). Email is Going Interactive There was a lot of talk about the future of email, much of it focused on more interactive, dynamic [...]

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Thursday, January 6th, 2011

Holiday Emails in Hindsight

Now that Christmas trees are trimmed and Santa is sober, we have the benefit of looking back to consider what went right and what went wrong with last year’s holiday emails. To be sure, it was a busy season for retailers, email marketers, just about everyone, and there are loads of lessons to be learned. [...]

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Thursday, July 22nd, 2010

Reminder Emails: Pros and Cons

Don’t Forget to Phone Your Aunt Everyone likes a helpful reminder. We’re grateful when someone reminds us that it’s our sister’s birthday, or our favorite store is having a sale. But we’re not as keen on our mother’s imprecations to dress more warmly or phone Aunt Agatha. It’s the same with email: some reminders are [...]

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Wednesday, June 2nd, 2010

How I Used Email Marketing to Propel My Book to #127 on Amazon

Once upon a time there was an author who wrote a book that got published. He was very excited and wanted to promote the book. The publisher helped, booking readings, radio and television appearances. The author built a Web site and threw a book party. He tried hiring a PR firm, but that was too [...]

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