Posts Tagged ‘subscribers’

Monday, January 11th, 2010

The Email Preference Center Demystified

An Email Preference Center (EPC) is a personalized email management center for email subscribers. It gives your users the ability to opt-in, unsubscribe and modify preferences for the emails you send them. An EPC is especially useful for marketers that have several email lists. Marketers like segmenting databases and hate losing subscribers, while customers like [...]

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Saturday, May 14th, 2005

Grow Your Subscriber List

To reach more recipients and lower your cost per email, growing your database will likely be your first objective. However, the old adage of quality vs. quantity exists here as well. Growing a quality database will provide more business value than expanding your numbers with low-interest recipients. So, how do you achieve database growth and [...]

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