Posts Tagged ‘sweepstakes’

Thursday, July 23rd, 2009

List Acquisition (Be Afraid). Build, Don't Buy.

Online Customer Acquisition: The Good, the Bad and the Ugly A lot of marketers want to build their opt-in lists. Of course. Opt-in lists mean more email recipients, more buzz, more word-of-mouth, more queries, more sales. It follows that a lot of marketers consider licensing third-party lists, running promotions to increase opt-ins, or buying ad [...]

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