Posts Tagged ‘Tips & Best Practices’

Tuesday, July 12th, 2011

10 Tips To Prevent Your Email From Being Marked As Spam

Your email campaigns are important to the success of your marketing efforts, but even the most well-intentioned message can hit a nerve with a recipient. In order to avoid having your subscribers click the “Spam” button, take the following precautions with your campaigns. 1. Manage new subscriber expectations with post-enrollment communications When a new subscriber [...]

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Thursday, March 3rd, 2011

Email Marketing 101: Basics Overview

Whether you’re just beginning to use email marketing or whether you’re an experienced marketer, reviewing the basics of email marketing is never a bad idea. Preparing your messages by covering off on the most fundamental strategy can help you realize your campaign goals. Many marketers will pay attention to these details during their initial campaign [...]

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Wednesday, December 15th, 2010

5 Tips for Image Heavy Emails

Consider yourself warned. Image heavy emails can be a deliverabilty nightmare and should be avoided if possible. In many cases, spam filters will ferret them out as illegitimate messages. And even if coded correctly, your audience will likely see a blank message when the email arrives in their inbox because many of the major email [...]

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Thursday, December 3rd, 2009

10 Tips for HTML Email Programming Success

HTML coding for emails is tricky; inboxes are crowded, and attention spans are short.  So, it’s important to get your email–and email coding–just right. Appropriate Design. The design of your email must be idiomatic for the medium. HTML/CSS support among email clients is rife with pitfalls. Know what is and is not possible. Target Email [...]

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