Posts Tagged ‘tracking’

Thursday, July 28th, 2011

The biggest mistake made by email marketers is…

Perhaps the biggest mistake made by email marketers is not tracking conversions. Why are you doing email marketing in the first place?  You have a goal in mind, right? Well, if you are like most email marketers, you may be getting lazy about tracking conversions from your email marketing campaigns. Opens and click-throughs are great, [...]

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Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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Thursday, June 24th, 2010

Answering the call for email measurement standards

I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the DMA/Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of email marketing measurement standards called the Support Adoption of Metrics for Email (SAME). The new standards are a dramatic [...]

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Thursday, January 26th, 2006

10 best-practice email marketing techniques

As you become more comfortable with your email marketing campaigns, it’s helpful to take a step back to ensure your campaigns are as good as they can be. With this in mind, we’ve put together a list of 10 best-practice email marketing techniques that you can use to create a better campaigns. Some items are [...]

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