Posts Tagged ‘twitter’

Friday, June 24th, 2011

10 Reasons Email Marketing is Better Than Social Media

Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]

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Thursday, July 15th, 2010

6 Non-Traditional Places to Collect Email Addresses

You’re Only As Good as Your List Before you send out your next email marketing campaign, consider some non-traditional sources to collect new email addresses. Think about where your customer interaction is strongest and reach out there to make contact and build your email list. That may mean collecting email addresses at conferences, or retail [...]

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Monday, April 13th, 2009

Be Relevant to Your Recipient (not the Sender)

Marketers research the most effective delivery dates and times to gain maximum email value. However, not many marketers thoroughly consider the content of their message as it relates to the reader. To gain maximum value from your campaign, you need to hit your audience with a message that relates to them – in a communication [...]

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