Posts Tagged ‘unsubscribe’

Thursday, April 22nd, 2010

Use the Form, Luke

The poor overlooked email form. It works very hard for your email list but gets little glory–and is under-utilized to achieve marketing goals. The email-related form is a powerful, pervasive touchpoint and should be seen not only as a data collection vehicle but as a marketing tool. Here are some ways to get the most [...]

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Tuesday, November 3rd, 2009

What To Do After You Send Your Campaign

Your lists are loaded and segmented, campaign messages are honed, and optimum distribution time and dates are selected. Finally you click on the email send button. The email campaign is complete, right? Nope. Now the marketing really starts. Roll up your sleeves, put yourself in research mode and get ready to strengthen your tracking and [...]

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